What is an Instagram Aesthetic & Why Do You Need One

What is an Instagram Aesthetic & Why Do You Need One

So, the other day, I was doing my usual thing helping my sister with her Instagram. We were picking a filter and trying to decide on a caption, the usual steps we all need feedback on in order to post a successful Instagram post that brings in more likes than your last post {hopefully}. When asked which filter, I picked one and said “it goes with your aesthetic”. After a few texts describing what an aesthetic was, my sister was astonished that so much thought went into one post. I wish I had seen her face when I got into timing and how often you really should be posting, I’m picturing something with a mouth drop and a “you’re shitting me” kind of feel.

Now, for those of you who don’t know, an aesthetic is {noun}: a set of principles underlying and guiding the work of a particular artist or artistic movement. In the Instagram definition, when your feed all matches and you use basically the same color scheme and filters for basically all your photos. While, my feed isn’t perfect, I am working on it and trying to use the same vsco filter mixed with the same edits for all my photos. Now, I know you can’t pick the perfect lighting and the perfect colors for every photos, but trying to have all your photos similar and cohesive really does make a difference when people go to your page to follow you. And you know what, even if you can’t have the perfect page aesthetic, at least get a good feed aesthetic for when your followers are scrolling through. Give them a reason to follow you/ remain following you.

If you still don’t understand why you need an Instagram aesthetic, I’ll make it simple. Nobody wants to follow a messy instagram that has no consistency. Pick light colors or dark colors but try to stick to one, don’t hop around every other picture. Be sure to pick an aesthetic you can stick to. If you always take pictures outside, then choose lighter, and vice versa if you’re inside! I promise, it’s not as hard as it sounds! Feel free to follow along as I build mine, here!

Anywho! Happy Instagraming!





Feel free to leave your Instagram handles in the comments!


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